MY BOI IS A BRAND FOR BEEF, GROWN IN RURAL AREAS OF ONE OF THE REGIONS OF RUSSIA IT STAND FOR THE GOOD QUALITY AND FULL CONPLIANCE WITH HALAL PRINCIPLES.
"BOI" IS TRANSLATED AS BEEF FROM PORTUGUESE LANGUAGE, SO MY BOI STAND FOR "MY BEEF" FROM ESPERANTO(MIX OF LANUAGES)

IMAGINE HOW COOL DOES IT SOUNDS WHEN YOUR REGULAR CUSTOMER COMES TO YOUR RESTAURANT AND TELLS YOUR WAITER - BRING ME "MY BOI", IT SOUNDS COOL, ITS SOUNDS LIKE HE IS NATIVE AT YOUR RESTAURANT. 

GOOD QUALITY, REASONABLE PRICE AND VERY NICE SOUNDING BRAND- THAT'S "MY BOI"